WITH the pandemic delivering a stark reminder that sickness can affect anyone anytime, Alagang Walang Pinipili serves as the shining expression of Biogesic's unconditional care. It is, likewise, made reliable and safe with promises of Alagang Maaasahan and Alagang 'di ka Ipapahamak — qualities now represented by Biogesic and Unilab's renewed partnership with long-standing endorser John Lloyd Cruz.

Biogesic and Unilab launch the Alagang Walang Pinipili campaign with long-time endorser John Lloyd Cruz. CONTRIBUTED POSTER

The actor makes his way home to the brand that launched his endorsement career at a time when looking after one's self and others rings ever important. Today, John Lloyd waves the iconic #Ingat salute once more as the partnership evolves into a deeper, more meaningful and more collaborative relationship, one that aspires to provide Alagang Walang Pinipili to Filipino families.

John Lloyd first collaborated with Unilab in 2007 as the brand ambassador of Biogesic, the trusted branded paracetamol for headache and fever relief that has been caring for Filipinos for over 50 years. According to Alexander Panlilio, Unilab Corporate vice president, the partnership takes on new meaning at the time of a global health crisis.

"We at Unilab and Biogesic have always believed in the value of caring and providing trusted quality health care to every Filipino family. Through the years, Biogesic has been synonymous with the iconic 'Ingat' tagline, and we endeavor to make this kind of alaga (care) felt in many more Filipino households," notes Panlilio. "With our Alagang Walang Pinipili campaign, we aim to further strengthen this connection we have built with our beloved consumers."

John Lloyd also shares about how "Ingat" has also evolved for him personally.